Having a vision for the future is sometimes a difficult thing to create. Personally, I feel it is even more difficult to develop a vision for the future after encountering great success. I know, I know…You would think that after accomplishing something great you would have momentum, courage, or pride enough to move forward but I have found it quite the opposite; especially this semester. Perhaps I am alone in my thinking but maybe I am not. Either way, I thought I’d share my thoughts in a blog so others might relate and know that they’re not alone.
Often times when people encounter a failure in their life they will take a step back. They will hesitate to move forward with projects or coursework due to the negativity they experienced on their last attempt. I will admit that failure is something I can deal with fairly well. I can move on from project to project after devoting a brief thought to how I can overcome the issue. When it comes to successes though, I am on a different boat entirely.
For my job, I manage the various social media channels of the College of Business including the Facebook, Twitter and most importantly (in my eyes), the student blog titled “Student Voices”. We utilize analytics for a few of these channels especially for Facebook. With analytics we can see the success or failure of posts and the amount of ‘likes’ and engagement that our content gets. Just a few months ago our popularity of posts spiked higher than it had ever been before! After this week of tremendous success I found myself laboring over what should be posted next. What could possibly get that much engagement or that many likes? I didn’t know where to turn and all of my thoughts just turned into a mess of ambivalence. I ended up doing nothing because I wanted to post nothing but the best. Unfortunately, you can never really tell what the best content will be until it is already posted on the web.
Also, if you follow this blog, you may have seen that it has been two weeks since my last post “Regional Sales Competition”. Posts prior to this one would have been highly successful if they earned about 15 likes. This post in particular fetched 42 likes. Almost triple the original number I used to determine success! How, in the…..? What!? How can I possibly top that? Truth is, maybe I can’t. That’s okay though. I am realizing that people move on and most readers probably can’t even recall the specifics of that post.
Although I won’t have the moments of inspiration where I can jot down gold in the case of the “Regional Sales Competition” post, I think that the key to this whole blogging thing is to just keep plugging away. Moments of pure inspiration are like flashes of lightning and they come and they go with uncertainty. I will capture these bolts of lightning when they come but to fill the void and not fall behind again I will continue to utilize another element in my writing arsenal; journalism. Instead of only writing these personal posts that come from my work in competitions, classes, and experiences I will continue to write on topics that I think will be of interest to you, my audience. So this blog will take on a new shape.
I will write in two voices; one with a focus on journalism and reporting, the other with a personal approach. Furthermore, one of the goals of the founder of this blog was to include a guest post a week from students of the College of Business. I aim to live up to this and hope that you all will take advantage of the opportunity to write a post! I continue to ask random students to write on topics of their choice but I anxiously await the day where I open my mailbox to see posts written without my asking.
This blog is something that I take very seriously and I hope that you all enjoy reading it as much as I enjoy writing and managing it. I love hearing feedback, good or bad, and want to see this aspect of our College’s social media continue to grow and prosper. It cannot do that without your help! I appreciate your readership and look forward to a bright and beautiful future for Student Voices! 2.0out