The following post was written by Senior Marketing Major Tom Kneifel.
Listening to all of my friends talk about being seniors and what they plan on doing after college really made me reflect on what I have done in the past few years. Every now and then I would reminisce with my roommates about all of the great ideas we had or adventures we went on while at NIU. After a while I realized how much we had done together and I had one of those “I should write a book” moments. Eventually it became an e-book entitled “40 Ways to Have More Fun and Freedom in College”.
I began the project by researching how to become self-published by selling an e-book. I knew I wanted to sell it electronically because of several reasons. The first reason is that in order to publish a book online it costs almost nothing besides the time to write the book. Also, I knew that my target market was a younger crowd who is very technologically savvy. The book needed to be easy to access from anywhere and e-books allow that.
The hardest part about writing the book was choosing the subject. After that I was surprised on how easy it was to become self-published. I downloaded an e-book from amazon.com which gave me step by step instructions on how to format a word document and upload it to their site. I then had someone make me a cover photo and that was it.
While I was looking all over amazon.com all I could find were books on how to study better or how to get into college. I chose to write a guide with ideas that a college student would want to know. Things like putting a refrigerator in your bathroom or how to become a super-fan aren’t going to be found in the average college guide. If anything I wanted to inspire students to spice up their day to day lives and do something fun.
It took me a while to get enough courage to actually submit the book to amazon.com. I went through so many drafts in order to get the formatting correct. I wanted to make sure I didn’t miss anything. Luckily I had a great group of people help me proofread and give me feedback. Sitting there staring at the computer screen I realized that I just had to go for it. What a rush it was to see something that I created on a website that can be seen by millions of people across the nation. I knew it was real when I got my first five star review. Someone took the time to buy my product, read it, and actually enjoyed it. That was an amazing feeling.
Marketing my book has been one of the on-going challenges for me. I get to apply the skills I learned in my sales classes to a real life scenario. I have to earn every sale by advertising on social networking sites and word of mouth. I am not looking to get rich off of this small e-book but I am definitely learning many things along this journey.
Check out Tom’s new e-book “40 Ways to Have More Fun and Freedom in College” on Amazon.com. If you’re feeling extra generous, write a review and let him know what you think!