Hello! It’s Jacob Ferguson here the Marketing and Social Media Intern for the Northern Illinois University College of Business. With the semester quickly coming to an end and with finals just around the corner I wanted to share with all of you my experience throughout my first semester in this role.
As I entered the semester I was excited to broaden my knowledge of the marketing field and develop myself professionally. Little did I know that the opportunity at hand would do so much more for me. Within the first couple of weeks I was thrown into a few projects that forced me to get out of my comfort zone but allowed me personal freedom and the opportunity to add my own touch. One of these projects was the Northern Star Ads for the College of Business which reminds me that the last photo shoot is this Friday and that we are still looking for 2-3 individuals to help out with the ad which focuses on finishing the semester strong. If you’re interested please feel free to reach out to me at firstname.lastname@example.org. This project was unique in that I had to work out logistics with a handful of individuals and create designs from start to finish all while conveying a message that applied to the classroom and the gridiron.
Most of the work I did throughout the semester focused primary on our social media platforms and the Student Voices Blog. At the College of Business we focus most of our efforts on Twitter and Facebook. This semester we used Twitter to welcome guests of the College of Business as well as convey a summarized message of what we post on Facebook. On the other hand, we used Facebook for a handful of things such as advertising upcoming events and the Student Voices Blog, informing students on resources that are available to them within the College of Business and on campus, and for trivia to both enlighten and reward students.
My next big initiative will be structuring and facilitating a focus group of students. When I first got this internship the focus group and the Student Voices Blog were the two things that I was most excited about getting involved with. A few goals that I have for myself going into next semester will be to outlines ideas for the blog in advance and ultimately blog more as well as better utilize our social media platforms. In addition, I hope discover new and unique ways to market the College of Business and all that we have to offer.
As a result of this internship I have learned a lot of about myself. I’ve learned through talking with others that the typical path is not for me. To chase my dreams no matter how big or small they may be. That the best time to act is now and most of all that sometimes you just need to dance.
Overall, I am very much looking forward to another semester in this role and am excited for the unknown opportunities that I know will arise. I hope that at the end of the year I will have left an impact on my faculty and peers the way those that came before me had. Be on the lookout for a post later on this week that will detail resources on campus and study tips as we head in the home stretch.