Part 4: Students of NIU Business

Editor’s Note (Louie here):  Here’s Part 4 of “Students of NIU Business,” our new and ongoing initiative project modeled after Humans of New York.  Remember if you’re an NIU Business student who wants to be featured in “Students of NIU Business,” send an email to Social Media & Marketing Intern extraordinaire Louie at lzmich1@niu.edu!!

Part 4: Students of NIU Business 

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untitledMaria is a transferred junior Business Administration major, with a Fashion Merchandising minor. She’s from Palatine, IL, and this is her first semester here!

She was really excited to have the opportunity to go to and transfer from, a community college before deciding on a major. Here is what Maria had to say about her transition to NIU, “When I got out of high school, I thought I was going to go to California, to a high-end fashion school. I decided to switch to business because I felt like fashion wasn’t the best fit for me to grow as quickly as I wanted. I was thinking of going to Minnesota or Indiana, but then I looked at NIU. When I was on the initial tours of the campus, Barsema Hall completely hooked me into the college. I picked Business Administration because it has all the aspects of business, funneled into one degree. I think the College of Business is going to personally fuel my goals by trying to get involved with Women in Business, Delta Sigma Pi, and CAUSE. I want to take the skills I learn and become a CEO of a company some day. My main goal there would be to reduce the carbon footprint the company leaves on the world. I want to be among the many women that have already achieved major success in the business world, I get that passion from my step mother Bobbie. She encourages me to be an empowered woman in business. So that has always been really important to me. My advice to others would be to take the initiative to do something today! Oh yeah, and a fun fact about me, I love cats!”

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Senior Accountancy Major, Sarahsara-woo Woo! Sarah took the time to share her story on how she came to NIU, and what kind of tips she could offer other students before she graduates.

“What really interested me at NIU was the Accountancy program here. It was always ranked in Business Week’s top Accountancy programs. When I came to visit NIU, I really got the sense that this is a community that helps develop the student body. When you compare universities of comparable competitive standing, professors have a focus solely on research. However, here at NIU, research is certainly important but the development of the students was the highest priority. That was immediately evident, and I was impressed by it.

As far as what I am up to now, I wrapped up my internship with BDO USA, LLP last semester. They asked for me to come back for a second internship during the spring semester and then offered a full-time position upon my graduation. I have accepted that offer, and I couldn’t be more excited to get started! I really commend the Accountancy program, the career fair, and the classes here, as they give me the tools to be able to find these opportunities for growth and success, and I couldn’t be more grateful.

My first internship was in audit, and the second internship will be in tax. The firm was really flexible in offering different accounting opportunities and they ultimately gave me the choice of what my full-time offer will be in, and I am excited to start my career in public accounting with them.

As I leave NIU, I think there are a few things I could say to those who are in or just entering the college. The College of Business offers so many rich opportunities for students to explore. One very important thing to do is to dive on in and get involved. Get involved with the student organizations around you and get to know your peers. These people are going to be your greatest resources and your largest support groups. Also, get to know your professors; you never know who could possibly be your next role model. The professors here really have impressive backgrounds. They all have accomplished really important and great things, and I’ve found they’re all willing to share their experiences. Ask questions, stay curious, and have a positive attitude. If you do that, nothing can stop you.”

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cordnei-gibsonCordnei is a Sophomore Business Management major and is planning on getting the Sales Certificate. Here is what Cordnei had to say about her life, and how she came to NIU!

“I’m from Canton Michigan, and a lot of people have asked me why I came to NIU, with all of the other universities around my hometown. The cool thing about NIU is, the school reaches out to a lot of students in the US, and the world for that matter, reaching a much greater audience. So, I checked out the website and it was really easy to navigate! The virtual tours and student resources were a huge help for my friend and me, and as a result, we both ended up applying. I called my dad all excited and visited campus 3 times to make sure it was the right decision. I ended up falling in love with the atmosphere here, the campus is gorgeous and the entire time all the advisors talked about internship opportunities at the COB. At NIU, the College of Business gives you hands-on, real-world experience and I couldn’t pass that up. I definitely made the right decision; it’s impossible to fail here. Anyone will be successful here, I’m confident in that.

I honestly feel like I have a leg up on people at other schools, simply because I’m in the College of Business. The opportunities they give us here are phenomenal. The way the COB does orientation is very uncommon, they make their students feel comfortable in all areas. Anyone is willing to sit down with you and go through your career plan. I haven’t seen that with any other college, so early in your college career. I’m only a sophomore, but I feel comfortable with my career choices, moving forward.

In high school, I was really involved, and that’s when my dad explained what project management was to me. He saw the leader inside of me, and how to achieve goals in teams, so I researched it immensely and decided that I should major in Management to fulfill my passion for driving people to achieve their goals. Management is going to allow me to motivate people and get team objectives completed.

After joining PSE, they encouraged me to network with others and gave me opportunities to meet managers and recruiters right away, my freshman year. That opportunity was and still continues to be an amazing experience. It’s always nice to get out and meet business owners and managers, no matter where you are in your professional career.

Here’s a fun fact for everyone: my mom decided to name me Cordnei to match my twin brother’s name, Cordell. We were born on Valentine’s Day, and we are two minutes apart (he is the oldest, and he never lets me forget that). And another fun fact is that we were both born on Valentine’s Day.”

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kenzie

Kenzie Niestrom is a senior Business Administration major with a minor in Business Innovation and Entrepreneurship! Louie had the chance to sit down and discuss all that she has accomplished in her time here at the CoB!

“When I first got out of high school I went to a different college and then transferred to College of DuPage after my first semester, so I could continue working. When I was at COD, I didn’t know what I wanted to do, so I chose Business to get the most out of my career. NIU has a lot of partnerships with community colleges, including COD, which means if you get your associate degree before transferring to NIU, you don’t need to take your Gen Eds. I really liked the transferability here; other schools were not as accommodating. I only applied to NIU for this reason. It worked out perfectly, I’m from Lisle so it was close, and I liked the accreditation and prestige the College of Business here has.

I choose business administration because it seemed like I could do so much with the degree, and once I got settled in; I realized I could get just about any job with the skills I would be obtaining.

When I got here I joined BASA (Business Administration Student Association). At the time there were about 5 members, 4 of whom were graduating that year. I was the only member left, so there was a lot of motivation to rebuild the organization and give Business Administration a voice. I helped rebuild BASA and now it has a full e-board with 35 members strong. I had to essentially redo everything last fall; I made a new vision and bylaws while working with Brittany Buis (my academic advisor) a lot to get everything finalized. We marketed it and with the help of BA majors being funneled into the same classes, the organization grew. By having all Business Administration students in one area, the organization had a chance to have people strengthening the major and getting to know each other at the same time.

Overall, my time here has been really awesome. I’m in BASA and MBSAB (Management and Business Administration Student Advisory Board). I’m also on DSAB (Dean Student Advisory Board) and Women in Business. Being involved in all of those has helped personalize my experience at NIU. I was able to network with so many people, which can be difficult when you come in as a junior. I love the classes I’m taking and the professors have been so supportive throughout my time here.

As far as my career after college, I am working in the professional development labs at Abbott. That was fostered in the ELC program where I worked for them and then landed an internship. I loved that internship, which ultimately led to my job there.

I’m a Business Administration major who went into IT, and I know of BA majors who went into retail, sales, logistics, distribution and a few who went into IT as well. It’s so cool how we can be marketed to so many different areas of business, simply because we took such a wide variety of classes.

If I had to reach out to students who are not ready to go away to college or do not know what they are going to do, so ultimately you go to a community college first; I would say that it’s okay not to know. College is scary and some people are ready to go away and some are not, it’s okay to not have a concrete plan. It’s okay to figure out what you like and what you don’t like when you take a wide range of classes, now you are better versed and immersed in so much more than you would be if you only had your mind set on one major.”

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phillip-wilsonPhillip Wilson, om&is major

“Junior operations and information management major Phillip Wilson of Chicago, IL, had a different start to his college career, due to the influence of his mother. Wilson went to work immediately after graduating from high school and was successful in his job, making good money. But even with this success, his mother continued to push him to enroll in college and to pursue the path of a higher education. ‘I thought I’d come out here and be a middle of the road student,’ Wilson said. He hadn’t excelled in high school and had mediocre grades. But things are different for him at NIU. ‘I didn’t think I’d be getting a 3.4-grade point average and joining honor societies.’ He maintains a high-grade point average and is going to be a mentor for incoming freshman through the John Henrik Clarke Honor Society. If it wasn’t for his mother, Wilson admits that he would have probably stayed where he was, doing the job he was working at, for the next 50 years. His mother is happy to point this out to Wilson. ‘She brings it up as much as she can,’ he said. ‘She drops it in every conversation.’”

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Learn what Prajakta Kale is up to after graduating with an MIS degree in 2015 from the Department of OM&IS! Presently, Prajakta is Lead QA Analyst/Business Analyst with Duluth Trading Company, in Belleville, Wisconsin.

“Grad school is far more academically intense than undergraduate study. Whether you’re a recent undergraduate student or a mid-career professional, you’ll need to set aside some of the preconceptions you have about college lifestyle and prepare for the rigorous and rewarding experience of grad school. While my peers and I were going through this life changing experience of grad school, I witnessed that the staff in the OM&IS Department made extra efforts to smooth the transition for students. The faculty were dedicated to helping all the students achieve excellence. I appreciate the way the department designed the curriculum to match industry standards. The knowledge you gain definitely makes you an efficient employee and gives you an extra edge over your colleagues. I am grateful to the OM&IS department — they were always concerned and committed to bringing out the best in every student. In terms of what the experience helped me learn about myself, I would say it brought out my confident side. I learned that if I want something, I shouldn’t be afraid to ask questions, raise concerns, and most importantly, realize it is okay to say ‘I don’t know.’ During my OM&IS project seminars, I understood that “the best way to learn something is having to explain it to someone else.” No matter how clear you are on a subject in your head, you always gain a new perspective on it when you try to explain it to a peer/colleague. I also found out that I can be more patient than I ever knew, work excellently and multitask under pressure.”

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Find the complete list so far of “Students of NIU Business” in posts labeled Part 1,  Part 2, Part 3,” and so on!

If you’re an NIU Business student who wants to be featured, let us know!  We love learning more about each and every participant!  Send an email to Louie at lzmich1@niu.edu!

 

It’s Time To Register For The 2016 Social Impact Summit Hosted By CAUSE

CAUSE Logo

Register Now For The 2016 Social Impact Summit!

The founder and director of Global Orphan Prevention will be among the featured guests Friday, April 8, at the Social Impact Summit, located in the Barsema Alumni and Visitor Center starting at 8:30am!

REGISTER NOW! REGISTRATION CLOSES APRIL 1ST!

The event, hosted by the NIU-based Collegiate Association of Unreasonable Social Entrepreneurs, is intended to educate students (and others) about social entrepreneurialism, to inspire them to increase their societal and environmental impacts and to create a forum where individuals passionate about changing the world can network.

Tickets are $5 for NIU students and $20 for all others. Registration is available Social Impactonline. The event is sponsored by Product Development Technologies (PDT).

The event will include presentations by social entrepreneurs, including Katie Hilborn as the keynote speaker. Katie is the founder and director of Global Orphan Prevention, an international nonprofit dedicated to keeping mothers and children together through social entrepreneurship, education, and a clean birthing program.

Katie HilbornKatie grew up in St. Charles, Illinois and spent most of her adult life in the Colorado ski town of Breckenridge. Because she lived in a seasonal environment, she had the opportunity to leave the country during the off-seasons. Since beginning to travel the globe in 2006 after she graduated from university, she always incorporated a volunteer project. Now twenty-seven countries and six continents later, she has seen first-hand how the developing world lives and has made it her mission to change that.

Currently, she is working on a social entrepreneurship program to help eradicate child trafficking in Nepal. By investing in cash crops (chili and cardamom farming), her hope is that these income generating activities will help empower the marginalized indigenous populations.

For more information, check out her website, here.

This year, CAUSE will have a similar schedule with a few changes:

  1. 8:30 – 9:15am: Coffee and Pastries with opening remarks from CAUSE
  2. 9:15 – 10:00am: Keynote Speaker, Katie Hilborn
  3. 10:05 – 10:45am: Breakout Sessions #1
  4. 10:50 – 11:30am: Breakout Session #2
  5. 11:30 – 12:00pm: Lunch and Networking
  6. 12:00 – 1:15pm: Pitch With a CAUSE Competition
  7. Closing Remarks from CAUSESave The Date

There will be two rounds of breakout sessions, and guests can choose which panel to sit in on each round. Panels to choose from during the day will include:

Impact Investing Panel:

  • Somya Munjal, is a CPA, MBA, MAS and is the Chief Youth Servant at Youthful Savings.
  • Eric Wasowicz is an Investor and Advisor with Channel Clarity LLC.
  • Joe Parisi is a Co-founder of Guard Lama.
  • Greg Lernihan, is the Co-founder of Convergint Technologies.

Working In Developing Countries:

  • Katie Hilborn is the founder and director of Global Orphan Prevention.
  • Rich Johnson is the Cofounder and CEO of Spark Ventures.
  • Kurt Thurmaier is a professor and researcher at Northern Illinois University.
  • Nancy Economou is the founder and president of Watts of Love.

Technology:

  • Moira Hardek is the President and CEO of Galvanize Labs, Inc.
  • Abby Ross is the co-founder and COO of ThinkCERCA.
  • Mark Schwartz is the CEO at PDT.

Pitch With a CAUSE Competition:

  • Pitch With a CAUSE is a competition for anyone who has an idea for a business that makes a positive social or environmental impact. The competition is open to anyone who’s interested in making a submission- high schoolers, undergrads, grad students, non-students, retirees, kindergarteners, etc. Everyone is welcome. A panel of expert investors and social entrepreneurs will select the top 5 submissions to present at the Social Impact Summit on Friday, April 8th. Each group will have 5 minutes to pitch their idea followed up with 5 minutes of Q and A from the audience and panel of judges. The team selected as the winner at the 2016 Social Impact Summit will take home the $1,500 grand prize! Second place wins $1,000 and third place wins $500!

For more information on the Social Impact Summit or CAUSE in general, please email the CAUSE President, Ilsa, at ilsaachaudhri@gmail.com.

Hunger on College Campuses

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Editor’s Note (Michelle here!):  NIU Business freshman Jenee Carlson is also an NIU Research Rookie whose project examines campus hunger, a situation occurring on many campuses around the country.  The first part of this post invites all NIU students, faculty, and staff across the university to participate in an anonymous food-needs survey that Jenee has created. The remainder of this post contains a story I wrote after meeting with Jenee.  The story provides more detail about Jenee’s incredibly important research project and her goal to identify meaningful solutions based on your input.  Thank you for your help!!

 

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Fight Campus Hunger

Campus hunger is a harsh and far too often hidden reality afflicting many university students around the country.  (See full story below.)  At NIU, the Huskies Student Food Pantry estimates that 1,500 NIU students battle hunger.  In order to learn the full extent of hunger on campus, your input is needed.

Take NIU’s first ever university wide food-needs survey at this link:  go.niu.edu/hunger

All responses are anonymous.  Please share this post or the survey url with your fellow NIU students.  Thank you for your help!!

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full story

The Elephant in the Dining Room:  

Do NIU Students Experience Hunger?

 

For some, the recent holiday season invokes memories of food overflowing on dining room tables.  But for many on college campuses across the country, an abundance of food is far from the reality.

Several national media outlets – The Atlantic, The New York Times , Rolling Stone, among others – recently carried stories about hidden hunger and even homelessness on college campuses.   A Washington Post article entitled “More college students battle hunger as education and living costs rise” conveys the heart of the matter in the title alone and for readers here begs the question:  how many NIU students go hungry?  How often?  Once a month?  Every week?  Every day?

Getting a handle on campus hunger – a conversation gathering steam at a number of universities nationwide – is the central focus of NIU Research Rookie Jenee Carlson’s project.  Carlson’s study shines a light on an issue that often remains hidden . . . an issue for which secondary research reveals unmistakable need:

  • 48.1 million Americans (holding constant at the highest level ever) are food insecure (Feeding America)
  • 600,000 persons in northern Illinois are food insecure (Northern Illinois Food Bank)
  • 14,560 persons in DeKalb County are food insecure (Northern Illinois Food Bank)
  • 1,500 NIU campus students are thought to be food insecure (Huskies Student Food Pantry)
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Huskies Student Food Pantry

“Initially, I wasn’t sure what ‘food insecure’ meant either,” the business freshman says in response to a question about the phrase that accompanies those rather staggering statistics.  “I’ve since learned that the U.S. Department of Agriculture defines ‘food insecure’ as a lack of nutritional food for an active, healthy life at all times.”

It bears repeating:  “1,500 food insecure” represents the number of NIU students thought to be battling hunger.  Right here.  Right now.  Compounding the problem, as noted in the Washington Post story, is that food insecurity is often shrouded in shame and students are often reluctant to talk openly about it.

To address this, Carlson launched NIU’s first ever food-needs survey.  Her overriding goal is to learn the extent of hunger on NIU’s campus and to formulate meaningful solutions for students based on what she learns directly from them.

“NIU students themselves are the key to understanding what’s really happening in their lives,” Carlson says.  “Together, we can figure this out.  Even though the survey-takers are anonymous, no student is alone in this fight.”

NIU Research Rookie Jenee Carlson and her NIU Business faculty mentor Dennis Barsema

NIU Research Rookie Jenee Carlson and her NIU Business faculty mentor Dennis Barsema discuss Carlson’s campus hunger project.

 

Not even Carlson.

For this project, she works with a number of like-minded individuals, many of them well-versed in making an impact.  They range from a highly accomplished faculty mentor to experts seasoned in the battle against hunger.

“After Jenee introduced herself to me to discuss research ideas, the first thing she said was:  ‘I want the work to make a genuine impact’,” Dennis Barsema recalls.

Barsema happens to be a strong advocate for making a difference, and Research Rookies provides a perfect venue to make meaningful things occur.  NIU’s Research Rookies program links together undergraduate first-year, sophomore, and first-semester transfer students with faculty mentors in their major or area of interest to conduct a small-scale research project.

Beyond serving as Carlson’s Research Rookie faculty mentor, Barsema’s long list of accomplishments also includes founding the social entrepreneurship program in NIU’s College of Business.

The field of social entrepreneurship and its underpinnings of doing business differently have gained not only traction but momentum and not only in classrooms but within actual firms across the country in a variety of industries.  Socially responsible organizations measure the impact of everything they do in three key areas known as the triple bottom line:  People, Planet, and Profit.  Ultimately, then, as a management department faculty member, Barsema focuses on redefining what it means for an enterprise to be successful.  Beyond profits, success now must also include, and give prominence to, making a positive impact in people’s lives and in the life of the planet.

Faculty mentor Dennis Barsema and NIU Business freshman Jenee Carlson in the NIU College of Business

Faculty mentor Dennis Barsema and NIU Business freshman Jenee Carlson in the NIU College of Business

 

“Jenee’s intention to make a difference is compelling,” Barsema adds, his smile of appreciation nearly audible.

“She’s taking on a very big issue that requires her to work with a wide variety of people; both learning from them and contributing to the larger effort.  As with most complex problems, lasting impact has a greater chance of occurring when talented and committed individuals collaborate together.”

Shortly after Carlson contacted Barsema out of the blue in Fall 2015 (a first-semester freshman at the time), her path to creating an impact opened up even more.

“I knew about Mr. Barsema and his teaching focus.  It’s incredible that I was able to meet with him especially when he didn’t even know me,” Carlson says.  “I’m very grateful that he agreed to be my mentor.  And it’s because of Mr. Barsema that I’ve met a lot of other really great people, too.”

In fact, barely two weeks into her Research Rookie project, Carlson began working side by side with key members (including a CEO) of organizations at the forefront of fighting hunger.

“I’m learning a huge amount from Dennis and from Julie Yurko, the CEO of Northern Illinois Food Bank,” Carlson says, “and Kelly Brasseur, who is a dietitian and also with Northern Illinois Food Bank.  I’m also collaborating on campus with Kathy Zuidema, the founder of the Huskies Student Food Pantry, which is a member of the College and University Food Bank Alliance.”

“All of these individuals are amazing people who care so much and have accomplished so many things, including overcoming their own challenges at various times in their lives.  It’s really tremendous to learn from them and join forces with them.  It’s really humbling.”

And energizing.

Carlson’s typical day includes meetings and phone updates with all four individuals, often at the same time.  Together, they created a food-needs assessment questionnaire customized for NIU, the first of its kind for the university.

Typically food banks such as Northern Illinois Food Bank or Feeding America (the national organizing charity) develop and administer these surveys.  And historically, these assessments tend to cover the county or city levels only.

For Carlson’s campus hunger project, however, she and her collaborators crafted the survey specifically to address the college student population.  In fact, theirs represents one of very few food-needs assessments in the country to target higher education students on a university campus.

“We find ourselves in the position of trying to understand student hunger without a comprehensive national study that breaks the information out by campus,” Northern Illinois Food Bank CEO Julie Yurko says, then adds, “The data – and the solutions – cannot arrive soon enough.  This makes Jenee’s research project vitally important.”

Feeding America, the nation’s largest domestic hunger-relief charity, organizes 200 food banks across the country – including the Northern Illinois Food Bank — into a powerful national network.  Through this network, food banks then provide support and nourishment to their coverage areas, which include local food pantries on the ground where community members feel the impact most immediately.

Enter Kathy Zuidema of the Huskies Student Food Pantry.  By day, Zuidema is a full-time employer relations specialist in NIU’s Career Services division.  By night (otherwise known as her personal time), Zuidema takes it upon herself to operate the Huskies Student Food Pantry.  In fact, she founded it.  When asked why, she immediately replies, “I felt compelled.”

food-pantry-2Zuidema goes on to say that her daily interactions with NIU students continue to reveal huge, unmet needs.  Primary among them:  students go without eating – “often for a couple of days on end” – and many battle hunger on a constant or near-constant basis.

“It’s incredible that Kathy created the Huskies Student Food Pantry on her own,” Brasseur says, Northern Illinois Food Bank dietitian and also an NIU alumna.  “It’s such an important beginning.  Yet what we still don’t know is what happens when the pantry isn’t open.  What do students eat when – or if – they are able to find food?”

Think back to those times when you experienced hunger pangs that kept you awake all night and you begin to have a sense of the situation.  Yet in its worst form, chronic hunger does the consuming … consuming every moment.  Eating away at your energy, focus, health and well-being long into an indefinite stretch of days.   Devouring even your choices.  If you could eat absolutely anything at all, you would – empty calories or not.

“Campus hunger is a large, hidden problem that needs attention,” Zuidema says, conveying an insight she’s gained from being on the front line as an evening and weekend warrior when it comes to actual Huskies Student Food Pantry operations and planning. “We don’t usually associate chronic hunger with food-rich nations or universities.  But it’s quite real in the United States.  It’s very real for many campus students right here. ”

Indeed, it’s quite real for many college-level students across the country.

According to the Center for Law and Social Policy (referenced in the January 2016 Atlantic story on campus hunger), nearly 50% of American high-school students qualify for free meals or reduced-priced meals.  A reality that for this group of individuals, CLASP notes, “…doesn’t tend to change when they go to college.”

At NIU, more than 1,500 students have used the Huskies Student Food Pantry since it opened a year and a half ago.  To this stat, Zuidema also counts easily 60-75 students who continue to visit the pantry during its twice monthly operations from 5:30 p.m. to 7:30 p.m. at its current location in the Grace Place Campus Ministry building.  

“I was amazed to learn from Kathy how many of my peers utilize the Huskies Student Food Pantry,” Research Rookie Jenee Carlson says.  “Then I volunteered and saw for myself.”

As campuses around the country look to address the complex issue of student hunger – caused by the perfect storm of a variety of factors, including economic realities, changing demographics, hikes in the cost of living as well as tuition and university living expenses – the number of food pantries on campuses has increased dramatically.  According to the College and University Food Bank Alliance, only four existed in 2008.  Fast forward just seven years to 2015 and the number jumps to 199 food pantries in operation on college campuses.

With growth like this the odds are very good that, without even realizing it, you probably know a student who has no idea when they will eat next.

“The choice for students shouldn’t come down to buying a book or buying food.  It shouldn’t be a daily choice between stressing about where the next meal will come from and being able to focus on learning,” NIU business freshman Jenee Carlson says.

 

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Help Fight Hunger  

NIU students: 

  1. Take an anonymous food-needs survey at this link: go.niu.edu/hunger
  2. Or complete the survey on a tablet on March 3rd or April 7th at the Huskies Student Food Pantry, which operates from 5:30 p.m. – 7:30 p.m. and is located in the Grace Place Campus Ministry building.

 NIU faculty and staff: 

  1. Tell your students about this project and share the link to the anonymous food-needs survey:  go.niu.edu/hunger
  2. Encourage your students to complete the survey.
  3. Complete the survey yourself.

Everyone:  Show your support for the Huskies Student Food Pantry.   If you have the means, be a donor to the Huskies Student Food Pantry.

Thank you!!

 

The World at your Fingertips!

Social Media:  In one word it’s been revolutionary for the way we communicate in today’s world. The idea of Myspace, Facebook, Twitter, LinkedIn and even Instagram were unheard of 15 years ago for ways to communicate our lives to one another. These social media outlets have allowed for out of the box thinking and innovation. The ability to network and meet people are probably two of the most powerful things gained from these social media outlets. It’s created a need for companies to hire social media interns and strategists to help better their online presence. People do use direct mail still in an effective way.  The difference is that now direct mail needs to be used much more strategically and in a highly-targeted way.   A perfect example is what I do here as the social media and marketing intern for the College of Business.  Throughout the first semester, our mission was to help make things more accessible to students on our social media outlets. Examples of this practice were bringing attention to guest speakers, athletics results, etc. We also run contests about the college to help reinforce school pride in the students, and to help them learn how they benefit from their education here. This helps reinforce the core values of the College of Business and helps out our students with studying for tests. Some other examples of our blog posts include first-hand accounts and tips for succeeding in classes such as UBUS 310, a nine-credit business course required for all business students.

One social media outlet I want to bring up that stands out to me personally the most is LinkedIn as it provides the most value to the students here at NIU. As a freshman business major, your first impression of the college is the name Dennis Barsema because the college is in Barsema Hall.  But then very soon you learn more about Mr. Barsema.  Mr. Barsema is an alumnus of NIU as well as an instructor in the Social Entrepreneurship field. In my own personal experience when connecting with him it’s like being connected to over 500+ professionals and students. This in turn has many benefits for potential jobs and connecting with recruiters. I also use LinkedIn as a way to know my resume by completing all necessary requirements of obtaining an all-star profile. This helped me a great deal.  Recently at the Internship Fair on campus, I felt very confident about my resume and talked comfortably with employers. I’m constantly looking for more ways to improve and seeing how others highlight things on their profile gives me great feedback to better set myself apart from the fold. The opportunity to make connections with people here at NIU, alums and professionals in the industry is something we didn’t have 10 years ago. I’m grateful to Mr. Barsema for showing me the ways of LinkedIn and others along the way…I feel I’m ready to mentor others on how to use this great tool of networking.

As a start, here are two things you can do right away:

1. Talk with your favorite professor or advisor about tips for creating a LinkedIn account.  2.  Contact me directly at (robwiller@comcast.net) to learn more about how I created my account.

http://www.linkedin.com/profile/view?id=147764262&trk=nav_responsive_tab_profile

Life Lessons Abroad

The following is written by Mike Cahill, an Accounting Graduate Student at the NIU College of Business.

The Social Entrepreneurship Program at NIU is the perfect fit for any business student with aspirations to help make the world a better place. The mission of the Program is to show students how they can apply their business skillset to solve the world’s problems. Participating in the Social Entrepreneurship Program was one of the best choices I made as an Undergraduate in the College of Business because it really helped broaden my horizons. Learning from real world examples is what I like most about the classes in the Program

This past November I enrolled in MGMT 411 – Microfinance as part of the Social Entrepreneurship Program.  The class was very unique in that it was a small group (only about 10 students) and very discussion based. In class we were assigned case studies to develop our knowledge of the topic, and at the end of the semester we participated in a 4 day microfinance study abroad trip to Punta Mita, Mexico.

The trip to Mexico, led by NIU College of Business Instructor Dennis Barsema, was a tremendous experience. As a class, we met over a dozen micro entrepreneurs who were clients of a local Microfinance Institution (MFI) in Punta Mita. An MFI provides loans and other financial services (loans) to the poor, or people who would not otherwise have any access to such services. The loans enable micro entrepreneurs to start businesses in their villages, and the earnings from these businesses allow the entrepreneur to earn a sustainable wage. The experiences interacting with the MFI clients allowed us (the class) to see first-hand the powerful impact that access to capital can have on improving the lives of the poor.

Overall, the trip really brought the class to life. It was inspirational to hear the unique stories of each of the micro entrepreneurs. Every so often I stop to think about the micro entrepreneurs that I met, and about all of the hardships that they face on an everyday basis. It is really humbling and makes me thankful for all of the opportunities I am blessed with as an American. In the future, I hope to use what I have learned in my Social Entrepreneurship classes to help make the world a better place.