Realize your Potential

Editor’s note (Michelle here):  I’m delighted to share another Life After Graduation profile from yet another wonderful and recently graduated alumnus.  In this post, you’ll catch up with 2015 business administration alumnus Robert EnRicco Ramos. Thank you, Ricco, for sharing your insights and journey so far!  I know how busy life is, so truly my gratitude to you for taking the time to share with me how life is going on the other side of your NIU Business experience! 

Quick Career Bio

I am currently a business development representative at Groupon.  My main goal is to cold call organizations to see if there is a fit for their business to be featured on the Groupon platform. Groupon is a great customer acquisition tool.  My main objective is to go through a process with merchants to gauge their costs, capacity, current customer traffic, and business goals. Once I’ve gone through this process with merchants we determine if there is a fit.  If there is a fit, I structure a campaign that will be beneficial to both the merchant and Groupon.

Describe your future-self, 10-20 years forward.

Many people look at money as a measure of success.  While money is a factor, I think my definition of success goes a little deeper.  In 20 years, I need to be able to look back on those years and know that I did everything I could to reach my full potential.  If I can look back and know that I didn’t leave anything on the table, then that to me is success.  My dream situation is to operate independently in 10 years.  I’d like to make a living through my own business and have a team under me.  Entrepreneurship runs in my family, so I have that entrepreneurial spirit.  In 10 years, I most likely will be a full time entrepreneur.

What words of wisdom would your future-self share? 

I can share some now.  Never outshine the master.  Robert Greene says this in his book “48 Laws of Power.”  In the past, I haven’t been the best at listening. This is one of the most important things to learn – the skill of listening. I listen to my mentors, family, managers, etc.  And I hope that I can build enough credibility in business so that I will be able to share words of wisdom in the future with young business minds.

What makes NIU Business uncommon? 

I saw the value in attending NIU’s College of Business when I was there.  However, I feel like I see the value even more now that I am in the business world.  What makes NIU’s College of Business great are its intense programs, like the undergraduate cross-discipline business classes UBUS 310 and UBUS 311.  These classes create a mental discipline.  UBUS 310’s valuable content and UBUS 311’s real world application both make NIU Business unique.  UBUS 310 simulates the business world because a lot of things come at you at once and at times you don’t have a lot of time to register it.  The business world is demanding and there are no “due dates.”  Due dates are “right now.”  UBUS 311 helped me build my confidence when I speak in front of people.  It also simulates real world meetings, which are constant in business.  The mentors at the college are probably the biggest thing that makes NIU’s business college uncommon.  People like Dennis Barsema – his level of achievement and success and the fact that he teaches at the college, that students can actually talk with him on a regular basis and learn from him, well that’s not something that happens at other schools.  All of the mentors and great staff at the college have taught me to be humble.  NIU’s business college builds great business minds.  It also builds strong character.

What did you learn about yourself at NIU?

Going into NIU, I actually had some doubts about whether I could pass.  I’m the first in my family to graduate from college, so at first, the idea of a university was very intimidating.  I didn’t know what to expect other than I expected the material to be challenging.  And I wasn’t sure if I was “smart enough.”  However, I learned more and more that I could do anything I put my mind to. NIU’s business school is extremely demanding and challenging, and I realized that if I can get through it, that I could put myself in the same position mentally to get through anything I want to in life. I learned going through the business program that I am indeed made for business.

Tell us your “Why?”

I’ve always been a go-getter.  Multiple things motivate me, but the main thing that motivates me is potential. I feel like I have the potential to reach a high level in business.  If I don’t give it my all, I feel like there will be a lot of potential wasted.  I also am motivated to be an entrepreneur.  I find this to be one of the aspirations that set me apart from other students at NIU.  Because I don’t have aspirations to “climb the ladder”. . . I have aspirations to actually build the ladder.

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